" Innovatez aims to delight our consumers in Asia with ideas that inspire their lives. We partner with brands from all over the world with innovative products that have a combination of great design, performance and image, launching them successfully into Asia."

Founded in 2008, Innovatez is led by a team of professionals, each with more than a decade of experience in building international brands. We are passionate about working with our partners to build their brands over the long term in the market. We have obtained the sole distributorship of Vibram Fivefingers^® in Singapore and Malaysia, a minimalist footwear from Italy that has won the 2007 TIME magazine’s award for BEST INVENTION under the HEALTH category. As a result of our dedication to our vendors, we have also obtained the exclusive rights for the Healthy Back Bag^® by Ameribag.

We have a strong retail network with department stores, lifestyle, health & fitness, gyms, adventure and travel outlets in the region.